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PURE FISHING Organizational Announcement
From the desk of Terry Carlson, CEO
December 30, 2008
Effective January 1, 2009, Gary Remensnyder will assume responsibilities as Executive Vice President of Sales – North America. Steve Smits will report to Gary as a Senior Vice President. During the next several weeks Gary and Steve will be working together to evaluate the most effective structure for our go to market strategy for North America.
Gary Remensnyder, currently SVP Sales – Wal-Mart, joined the business in November 2007 following a 13 year career with K2, Inc. He dedicated the first eleven years to Shakespeare Fishing Tackle Company, holding the SVP of Sales and Marketing role prior to his promotion to President and General Manager of Brass Eagle. In November of 2007, Gary rejoined the fishing business, initially as President of Columbia Operations and most recently leading our Pure Fishing-dedicated Wal-Mart team in Bentonville, Arkansas. Gary will continue to report directly to me and his family will relocate to Columbia, South Carolina in the coming months.
I want to thank Steve for the leadership he has provided to our North America sales team and look forward to his continued contributions to our company.
Thank you for your continued support.